For my third artefact I interviewed the David Mew, the Duty Manager at Savoy Cinema, Nottingham. I thought it would be really good to hear opinions about interactive facilities from someone who works within cinema and see if it was positive or negative. As someone who works in film exhibition I thought it would be useful hearing his views on interactive film, public collaborative projects and amateur film-makers exhibiting work online.
Chris Thorby: How do you feel about cinemas with interactive facilities?
David Mew: I think it depends on the context, I think it could be a positive thing. I couldn't really see it being a particularly mainstream kind of experience in the same way as a multiplex showing them. I don't think it would be something the cinema going public would really take to. I think it's quite suited for an art house thing but again only as a special one-off event rather than a regular Saturday/Friday night kind of thing.
Chris Thorby: Interactive film allows viewers to analyse what they are watching, the decisions they make and the consequences. Feature film completely immerses viewers within a fictional world. Do you believe interactive film is positive or negative in this aspect?
David Mew: I think in terms of interactive film against traditional film, I think interactive would be less immersive because you are constantly been drawn out of the plot/story and be prompted to make decisions or trying to effect what's happening on the screen...and it does depend on how often you being prompted to do this and the way your doing it at all, if you're being asked a question every 2 or 3 minutes then that's going to get quite frustrating perhaps, quite annoying but then again if you're not being asked enough times or enough of your opinions then again it could be frustrating. In terms of being immersive I don't think you have to be able to interact with something for it to be immersive. The danger is that the plot and the characters will suffer because if you are just controlling someone on the screen then the character (the protagonist) becomes just a puppet it doesn't become someone you can connect to and can build an emotional bond with. Characters in computer games tend to be quite one dimensional, they're not someone you tend to meet on the street or whatever, they're quite very fixed stereotypical roles and I think the danger with interactive film is that the characters might just become just that, just a blank slate for the audience to control.
Chris Thorby: With an interactive film the control of the story is passed to the viewer. The film-maker sets the pathways but the viewer directs it's route, in a way ownership is passed from the author to the audience. How do you feel about this?
David Mew: I think from the viewers point of view it could end up being not as great experience I think in terms of cinema and why it's so popular is because of the fact you're not in control. You're basically sat down and you're telling someone else "take me on a ride...show me what you've got" and I think cinema, great cinema should speed you up and take you along this kind of ride at it's own pace. The director knows "you need to be sped up at this point or he needs to have a lull in this story at this point" and I think the idea of the viewers then becoming "actually we want to hurry past this bit or we want to run away from that bit" I think that experience could lose what it means to be gripped by a truly great film. Having said, you know it's an interesting kind of experiment, an interesting novelty to go and take part in an interactive film. I wouldn't want it to replace traditional cinema, which I don't think it ever would.
From a director's point of view I think it would be quite an exciting challenge to try and do, I think it would be a lot harder to make a good interactive film than it would be to make a reasonable traditional film because you have to think about all these different branches and I guess the film would end up being defined as to what the audience can't do. If they get used to being able to control this and control that, make the character do all sorts of things then really it's up to the director to try and not limit that in order to make it a good experience...but also to make sure that at the end they've still come through something that has sort of meaning and depth to it rather than just a computer game on a screen, which wouldn't be worth it. An interactive film would never be as good as a computer game in terms of that role player kind of role but it would never be as good as a traditional film in terms of the emotional depth.
Chris Thorby: Online video provides a shared community for people to experience a range of entertainment across the world. Do you feel this makes us more connected?
David Mew: Yeah definitely, yeah definitely makes us more connected. I mean growing up I kind of feel I had a good idea of what it meant to be a student at an american college for instance because I'd seen Hollywood films. I've seen 'Road Trip', 'American Pie' that sort of thing...I had an idea of what it means to live in a suburban american town and yet I don't really know what it would be like to be a French teenager or a German growing up and going to school because you don't get exposed to that media. So I think YouTube and online video in general you can just have a window on someone's life that you would not really have access to where it not for the internet, so online video is really a great way of actually being able to experience things that aren't backed by multi-billion dollar marketing industries. You can see a small film-maker who's said "I've made a film, I've put it up" and people can look at it, enjoy it and share it. Yeah definitely makes you more connected, you definitely get access to a lot more creativity and less homogenized creative people, so yeah definitely a positive thing.
From the interview with David Mew I gained some useful opinions of interactive film and online video from someone who works within film exhibition. Again like Al Clark he believed cinemas with interactive facilities would work better with a smaller audience, not so much with a mainstream cinema but a more art house one as a special one-off event. David thought interactive would be less immersive than traditional cinema because you are constantly drawn out of the plot; you don't need to interact with something for it to be immersive. Being prompted to make a decision every 2 or 3 minutes could become frustrating but then again if you're not asked enough it could be annoying. The danger with interactive entertainment is that the characters and plot will suffer. The protagonist becomes just a puppet that the audience can't connect or have an emotional bond with, but more of a one dimensional computer game character. He said that great cinema is popular because you're not in control, it takes you on a ride. Having the ability to change what you do such as being able to skip or runaway from something could lose what it means to be gripped by a great film.
From a directors point of view it would be harder to make a good interactive film that it would to make a reasonable traditional film; you have to think about all the different story branches and the film ends up being defined by what you can't do. It's also important that with an interactive film the audience come out of something that has depth and meaning rather than just a computer game on a screen.
David Mew believed that an interactive film would never be as good as a computer game in terms of role playing and would never be as good as a traditional film in terms of emotional depth. His view was that interactive would affect the viewing experience and story of a film in a negative way. With a traditional film you want to be taken on a ride, put out off control and left with something with meaning and in his view, interactive does the opposite.
David agreed that online video definitely makes us more connected. YouTube and online video provides a window on someone's life that you wouldn't have access to if it weren't for the internet. It allows you to experience things that aren't backed by multi-billion dollar marketing industries such as small film-maker's work which people can share. Through online video there is access to a lot more creativity and more experimentation.
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