Tuesday, 23 October 2012

Internal Client Project

Project Concept
  • To produce a 45 second video documenting some of the work within the medical field of the Advanced Textiles Research Group (ATRG). I am documenting the work they've done because I can gain a better understanding of the research group and get an insight into future prospects.
  • Show the uses of these medical products, why they are needed and how they are unique.
  • Gain an informative interview about the research group and their work within the medical field.
  • Promote the innovation of the group.
  • Aimed towards patients and doctors who require this technology to aid diseases and illnesses. For investments from health care services, such as care for the elderly.

Products
Healthvest – A one piece garment with integrated sensors for vital sign monitoring of old people. Sensors detect changes to wearer’s respiratory rate and tidal volume, based on changes caused by expansion and contraction of the chest.
Compression garments for the treatment of venous disease, lymphoedema and burns. Scan2Knit technology ingrates a 3D limb scanner to accurately measure the size and shape of the lower leg and foot. This is sent to a computer aided compression stocking engineering system which allows the doctor to prescribe the desired pressures for differing clinical applications. Seamless knitted stockings for patients.
Heated gloves for treatment of the for the treatment of Raynaud’s phenomenon; where a short exposure to the cold can cause a temporary restriction to the blood flow to the fingers resulting in discomfort and pain.
Possible Tag-lines
1.Innovation within garments
2.A knitted future of technology
3.Knitting a future

Moodboard

Design Ideas

  • Integrate digital line drawings with film. Using a graphics tablet I can draw over images with Photoshop. The line drawings will show the design of the products such as diagrams of the functions. They will also express the innovation of design and the threads of yarn. These drawings will transform info live action film.
  • A cross shape transition that expands outwards between different scenes. This would be like a medical cross.
  • Use text and typography to show the words from the interview so they are bold and striking. Leaving the audience remembering clearly what has been said.
  • A one-shot of tour of the facilities, handheld or with tracks. Perhaps in fast time to leave the majority of the video for the interview and products.
  • A continuous movement with the camera; film moving around the facilities to filming moving around the products in use. Voice over and ending the video with a few second shot of the interviewee.

Storyboard

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