Missing People Ad - Pre-production

I have changed my storyboard again so that there is no actors. I think the fact there will be no people in the advert will make the audience feel as if they are missing a character which really works for my missing people advert. I want the audience to look at the spaces such as the bed, shower and sofa and think about how someone should be there but isnt and feel a sense of loneliness.

I realised as well it would be more effective filming clothes hangers as if the person was missing they wouldn't leave their clothes behind. It also shows an emptyness, clothes show an identity and this is whats missing. In my other storyboards I was going to film a rectangle dinner table with a chair but instead I will be using a circle one which will work just as well. The table draws your focus to the empty chair and the fact a table is something that a group of people would sit round and socialise has no-one there makes this a powerful shot.

PRODUCTION SCHEDULE

Monday: Create posters on Photoshop from the adverts of missing people on the charity website and collect equipment.

Tuesday: Shoot in 19 Arthur Street after 2pm.

Shot 1: In bedroom close up of pillow.

Shot 4: In bedroom, close up of clothes hangers in wardrobe.

Shot 10: In bedroom, high angle of chair and computer, camera circles chair anticlockwise.

Shot 2: In bathroom, close up of shower head.

Shot 3: In bathroom, close up of toothbrush.

Shot 11: In bedroom, medium shot of bed.

Shoot in studio

Shot 12: Shot of falling posters.

Wednesday: Shoot in 162B Mansfield Road from 12pm.

Shot 7: In living room/dining area, high angle long shot of chair and table.

Shot 5: In living room, long shot of sofa and TV

Shot 6: In living room, close up of sofa

Shot 8: In kitchen, extreme close up of plates

Shot 9: In kitchen, close up of knifes and forks.

Thursday: Check footage in case there is a need to re shoot. Return equipment.

Friday: Import footage onto computer and begin editing.

CAST AND CREW

Chris Thorby – In charge of all roles of production.

Dan Bissill – Assistant with lighting

EQUIPMENT LIST

Panasonic 151 Camera

Tripod

ARRI Light Kit (3 Lights and Gels)

Memory Card

I will be filming without sound so I do not need a microphone, instead I am adding a music track afterwards when I'm editing.

RECCE SHEET 1

PRODUCTION TITLE: Say Something Political - Missing People Advert

PRODUCER: Chris Thorby

DATE OF RECCE: 7/11/11 and 8/11/11

TIME OF RECCE: From 10.00AM

LOCATION: 19 Arthur Street

HOW TO GET THERE: Walking distance. 5 minutes from the Waverley building

PERSON IN CHARGE OF LOCATION
CONTACT NAME: Chris Thorby

POSITION: Owner of house

ACCESS & PARKING/HOURS AVAILABLE: Parking is available at all times when requested

POWER AVAILABLE: Power sockets in bedroom

SOUND/AMBIENT NOISE/PROBLEMS: Sound is not a problem because I am using a music track throughout the whole advert. Only problem I really have is people needing the bathroom as I will need to film in there but I will have to work around that.

PLAN OF THE LOCATION:

 

Bedroom 

Bathroom

OTHER INFORMATION(TOILETS, CATERING ETC): Toilets and kitchen are available

GENERAL DESCRIPTION OF LOCATION: Large bedroom right from front door with a double bed, drum kit, desk, speakers, wardrobe of clothes, bookshelf and TV with stand.
Bathroom is small with a potentially slipplery plastic tiling floor, ceramic tiles around the walls, shower/bath with curtain, basin, toilet and cupboard.

DESCRIPTION OF ACTION: Close up of pillows on bed, close up of hangers in wardrobe and high angle of chair next to desk with a laptop with the camera turning anticlockwise around it.
Close up of the shower head and toothbrush in bathroom.

HEALTH AND SAFETY NOTES: Potentially tripping over from power leads, electrical hazard from power sockets and water in bathroom which could damage equipment and be slippery.

RECCE SHEET 2

PRODUCTION TITLE: Say Something Political - Missing People Advert

PRODUCER: Chris Thorby

DATE OF RECCE: 9/11/11 and 10/11/11

TIME OF RECCE: From 10.00AM

LOCATION: 162B Mansfield Road

HOW TO GET THERE: Walking distance. 15 minutes from the Waverley building

PERSON IN CHARGE OF LOCATION
CONTACT NAME: Daniel Bissill

POSITION: Owner of house

ACCESS & PARKING/HOURS AVAILABLE: No parking

POWER AVAILABLE: Power sockets in living room

SOUND/AMBIENT NOISE/PROBLEMS: Sound is not a problem because I am using a music track throughout the whole advert. Only problem I have is people walking in front of the camera to get to kitchen but they will be told when I am filming.

PLAN OF THE LOCATION:

Living Room

 Dining area

OTHER INFORMATION(TOILETS, CATERING ETC): Toilets and kitchen are available

GENERAL DESCRIPTION OF LOCATION: 3 sofas in living room, TV and stand, long work surface for kitchen, small round table and chairs.

DESCRIPTION OF ACTION: Long shot of sofa and TV and close up of sofa. Extreme close up of plates, knifes and folks in kitchen area.

HEALTH AND SAFETY NOTES: Power sockets could be an electrical hazard, knifes in kitchen and fragile items such as plates.

Risk Assessment

For 19 Arthur Street, 162B Mansfield Road and Studio

I have created 6 Missing People posters on Photoshop using people who are currently missing advertised on the Missing People website. I have made them quite basic but bold with large text saying "MISSING" at the top in red. I think the fact they are advertised on the website in hope that people will spot these people I am doing a good thing in using these in my advert. I will drop these high up in the studio with a black backdrop so I can slow them down when editing. I want to capture the faces and the title "MISSING" on each poster as they fall slowly.

Say Something Political - Production Planning

In this storyboard I have a character who fades at the start and fades whilst sitting on the sofa to clearly show that my advert is about missing people.

These 2 shots below is an alternative to the first 2 shots on the above storyboard. I think it would look really good to get a close up of the pillow, capturing the texture of the fabric.

In my final storyboard I have cut it to only show the person fade at the start as I think showing more empty spaces would make it more hard hitting and effective.

http://news.bbc.co.uk/1/hi/7126738.stm

Interesting article about middle aged men going missing with some information on reasons they go missing. My uncle was an adult when he went missing so this is something I would like to focus more on with my advert.

Say Something Political - Final Idea

I've decided to focus on empty spaces such as filming things we use in our everyday routine but with the person being absent. I want to film empty chairs etc. to try and create an atmosphere of someone who is missing, so the audience feel like they miss a character.
I have looked at the artist Rachel Whiteread who focuses on the negative spaces and creates moulds from them. Here is some of her work:

Ghost

Closet

House

Here is my storyboard for my final idea:

Say Something Political - working out the structure

For my advert I would like to create a range of artistic shots and close ups. I would like to hopefully create a time lapse of people walking down the street which I think would look really interesting with a background music track. I would like to show people fading into the distance and silhouettes that blur to clearly show how people just disappear and that its so hard to find them. I would like to show close ups of hands touching empty spaces such as beds and chairs which represents the missing person, as well as hands covering the eyes and mouth to show someone upset. I am still unsure whether to make my ad completely factual, with videos from the missing people charity and narration or make it an artistic piece of work with just lines of text on each shot to get people thinking about the issue.  At the end of my ad I would like to show several close ups of peoples faces saying "help me find...my brother, my son etc." but only show the nose and mouth, keeping the identities hidden because if I'm using my friends seeing the whole of their faces could make it hard to take seriously. After this shot I want to show a reunion as a close up of a hug which I think would show how important it all is.

These are my storyboards

Say Something Political - videos to use?

Missing People Charity videos I could use in my ad








(1:05 - 1:27)

Say Something Political ideas

Here are some rough sketches of some of my ideas. I'm thinking of creating an artistic but factual advert with lots of quick cutting of my shots, news stories and factual information.

Bottom sketch is inspired by the recent Cancer Research ad (0.30)

Say Something Political - inspiration

Missing People Charity

https://www.missingpeople.org.uk/u182co18/appeals
From this website I could use the images of the people who are currently missing in my film and advertise their charity.

Here are some videos I found of youtube which are my inspiration for the project.

Missing People Organisation Video (2010)
I could include this charity in my advert.



BBC Appeal
I could use clips from the news in my film



Time Lapse video
I would like to create a time lapse of people walking around the city. Here is an example of a time lapse.